AEON Fashion Preview AFP Nov 2023 : Anime Takes Center Stage Embrace the dynamic fusion of urban aesthetics and modern motifs with AEON SELECT’s Anime Streetwear. In a calendar mapped for 2024, AEON promises a series of surprises inspired by popular anime such as Naruto, Spy X Family, Jujutsu Kaisen, and Demon Slayer. The sleek minimalism of cyberpunk anime and the vibrant palettes of classic manga will characterize the diverse and exciting vibes of AEON SELECT collections.
TARUMT’s Creative Collaboration – AEON Fashion Preview
To bridge the gap between anime and fashion, TARUMT’s fashion students from the Faculty of Communication and Creative Industries (FCCI) have restyled the Naruto collection. Led by their lecturers SrtiNurSyuhada and Aizurawaty, students like Low Yan Yi, Desiree Chang Chai Ling, Soom Ken Yin, Kavinita a/p Ragunathan, Noprena Maria, See Yu Yun, Chern Yong Xin, Nur Aila Aleena Tong, Lam Shee Yun, lntan Nurlyzana bring forth innovative expressions, transforming anime into cosplay couture, graphic streetwear, and anime-inspired accessories.
SCAR Redefines Denim Dynamics
Experience the transformative journey of Denimwear as SCAR uncodes the dynamics of this timeless fashion staple. Originally designed for durability in labor-intensive settings, denim now offers versatility and comfort. Innovations like stretch denim and raw denim cater to diverse preferences, ensuring it remains a wardrobe essential for every generation. Raw denim, celebrated for its authentic and unwashed state, appeals to purists seeking a more personalised wear pattern over time. These variations in denim fabric cater to diverse preferences, ensuring that denim remains a wardrobe essential for every generation.
Festivewear: A Cross-Generational Celebration
Step into a world where Festivewear becomes a timeless expression of joy. AEON’s brands like ARCADIA, innerCasual, ti:zed, SCAR, Guys’ Vision, and Kids Republic transcend generational gaps, offering styles that cater to diverse tastes. From vibrant prints to shimmering sequins, each collection invites individuals of all ages to revel in the joy of celebration. At AEON, many brands this season is featuring collections that reflects an inclusive spirit, offering an array of styles that cater to diverse tastes and preferences
Low Ngai Yuen’s Vision
Low Ngai Yuen, Chief Merchandise and Marketing Officer of AEON Malaysia, emphasizes the importance of inclusivity and diversity in fashion. She states, “This edition of AFP is insisting that fashion no longer should be confined to narrow standards. AEON has long embraced diversity in body shapes, sizes, ethnicities, genders, and abilities. We are prioritising inclusive sizing, adaptive clothing, and affordable yet stylish options. Fashion is now a platform for self expression that speaks to people from all walks of life” Collaborating with fashion maven Steven Sunny, AEON aims to make fashion reflective of society and a catalyst for positive change.
SCAR x StevenSunny Collaboration
This season, SCAR features StevenSunny, focusing on bold cuts and vibrant colors on 100% cotton. The call is to be confident, create, and #ownwhatyouwear. In a world where conformity looms, StevenSunny celebrates fashion as a liberating force, empowering individuals to embrace their authenticity.
AEON’s Commitment to Sustainability
Aligned with the United Nations Sustainable Development Goals, AEON’s Fashion Preview focuses on promoting a peaceful and inclusive society. With a curated selection of top-notch brands, AEON ensures fashion accessibility while championing sustainability.
AEON Exclusives
- innerCasual (iC): Top-quality and sustainable fashion catering to various sizes and age groups.
- SCAR: Empower your personal style with Scar’s unique offerings, including tie-dye, crop flutter-layers, and personalized detailing.
- Puteri: Effortless style with Puteri’s modest range, including Muslimah swimwear paired with stylish chiffon outerwear.
- PlusCollection: Celebrate the beauty of every size with this brand’s core value.
- Arcadia: Timeless styles come to life with linen tops, pants, and earthy tones with exquisite embroidery detailing.
- M: Embrace comfort during maternity with wrinkle-free, lightweight fabric designs.
- ti:zed: Must-have knit essentials for both men and women.
- Guys’ Vision: Discover men’s casualwear designed for long-lasting wearability, easy-care, and quintessential staying power.
AEON’s Fashion Preview not only sets the stage for upcoming trends but also embraces a vision where fashion becomes a powerful medium of self-expression for all.
